- New Range Rover Velar and Jaguar I-PACE Concept revealed at show – innovative vehicles combining British design and creative engineering
- Presents ‘Project Hero’ – a unique Land Rover Discovery for the Austrian Red Cross with innovative drone technology
- Launches additions to its Branded Goods collection
7 March, 2017 Geneva, Switzerland: Jaguar Land Rover has unveiled three ground breaking new vehicles at the Geneva Motor Show – the Range Rover Velar, Jaguar I-PACE Concept and ‘Project Hero’ a bespoke humanitarian version of the Land Rover Discovery.
The Range Rover Velar and, for the first time in Europe, the Jaguar I-PACE Concept represent major innovations in their segments, sharing a compelling combination of iconic British design and creative engineering.
‘Project Hero’, which has been created by Jaguar Land Rover’s Special Vehicle Operations in partnership with the Austrian Red Cross, features innovative drone technology and will be trialled by emergency response teams over the next year.
Dr Ralf Speth, CEO, said: “Jaguar Land Rover is a technology company, creating world-class premium cars. Today, we have unveiled two revolutionary new vehicles – the Range Rover Velar and the Jaguar I-PACE Concept. Both are true to our purpose: to create experiences our customers love for life.”
The fourth Range Rover
The launch of the new Range Rover Velar is another new chapter in the Jaguar Land Rover story. True to the company’s tradition of engineering integrity, it establishes the capability, quality and technology trends of tomorrow.
It will be built exclusively in the UK using Jaguar Land Rover’s leading lightweight aluminium intensive architecture and powered by the latest ultra-clean UK-built Ingenium petrol and diesel engines. The new Velar is positioned between the Range Rover Evoque and Range Rover Sport.
A cleaner future
Jaguar Land Rover is working towards a cleaner future, with ultra-clean diesels and petrol engines, BEVS, PHEVs, MHEVS all in its strategic plans. By 2020 the company will offer customers the option of electrification on all its new cars.
The Jaguar I-PACE, Jaguar’s first electric performance SUV Concept, has been engineered without compromise to deliver a brilliant package, long-distance range, fast charging times and exhilarating performance.
With plans in place to take Jaguar Land Rover’s three vehicle manufacturing plants in the UK close to their operating capacity, the I-PACE will be manufactured at Magna Steyr’s plant in Graz, Austria. With more than 100 years’ experience, Magna Steyr has extensive contract manufacturing expertise working with many car manufacturers globally.
Technology for good
Project Hero is an advanced communication vehicle created to support Jaguar Land Rover’s partnership with the International Federation of Red Cross and Red Crescent Societies (IFRC), the world’s largest humanitarian network. It is hoped that it will help the Red Cross save lives by speeding up response times to disasters.
Since 1954, Land Rover has supported the Red Cross and supplied 120 vehicles to the IFRC for deployment in all corners of the globe. Project Hero is the first to be supplied with a roof-mounted drone which enhances the outstanding capability of the all-new Land Rover Discovery. A fully integrated landing system, featuring self-centring technology, enables the drone to land on Project Hero when the vehicle is in motion – a world first.
Branded Goods 2017 collection
Jaguar Land Rover has also unveiled additions to its Branded Goods 2017 collection at the Geneva Motor Show. The collection now includes ride-on Jaguars and Range Rovers for children aged 18 – 36 months as well as Land Rover BAR team sportswear designed by Henri Lloyd™ which has technical features including UV reflection and SPF 30 protection.