India Yamaha Motor Pvt. Ltd. announced 22% growth in domestic sales (including Nepal) in August 2016, selling 74868 units as against 61440 units sold last August. The company continues to maintain an upward trend in sales at the back of its superb product line-up with the addition of the newly-launched disc brake variant of the Cygnus Alpha scooter and the new Cygnus Ray-ZR. Yamaha’s increasing focus on expanding to tier II and III cities, thus reaching out to larger groups of target population has also been instrumental in boosting sales.
Commenting on the company’s sustained growth, Mr. Roy Kurian, Vice President, Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. said,“The major breakthrough in sale numbers is the result of Yamaha’s continuous dedication to develop its products by exploring widely held customer choices. The vantage through strategic approach of customer centric activities and network development has contributed to the strong momentum. Yamaha received fantastic response from the market for its impeccable line up of scooters like Yamaha Fascino, Cygnus Alpha (disc brake) and newly introduced Cygnus Ray-ZR.”
|August 2015||August 2016||Percentage growth|
|Domestic (including Nepal)||61440 units||74868 units||22%|
Over the years, Yamaha received rave reviews for its impressive range of products. As a part of its vision to grow as a personal mobility brand, Yamaha offers an attractive line-up of scooters including the new Cygnus Alpha disc brake version for family riding, the fashion scooter Fascino, unisex scooter Cygnus Ray Z and Cygnus Ray – ZR for real boys, apart from the popular motorcycles like the R Series, FZ Series and Saluto Series.