“Zaruri Nahi Ki Aap Apni Achchai Ke Liye Jaane Jaye.
But Goodness Goes a Long Way. So #BeTheBetter Guy”
– 1 Crore (10 Million) Views within 6 days for Hyundai #BeTheBetterGuy Campaign
– Fastest ever to reach the 10 Million views in auto category in India
New Delhi, November 30, 2017: Hyundai Motor India Ltd. (HMIL), the country’s second largest car manufacturer and the number one car exporter since inception, received appreciation from Customers, media and Experts for its #BeTheBetterGuy road safety initiative. With an objective to create Big Impact within communities to bring in behavioral change #BeTheBetterGuy campaign received overwhelming engagement on social networking sites including Twitter, Facebook and YouTube with viewership crossing 1 Crore (10 Million) since its release on 24th Nov, 2017.
#BeTheBetterGuy road safety initiative in association with Ministry of Road Transport and Highways is aimed towards drawing attention to five critical issues pertaining to road safety – Under Age Driving, Don’t Drink & Drive, Usage of Mobile Phone, Over Speeding & Violation of Traffic Signal.
Commenting on the response from viewers, Mr. YK Koo, Managing Director & CEO, Hyundai Motor India Ltd. said, “We are delighted with a strong response on #BeTheBetterGuy road safety initiative film. As a caring and responsible brand, Hyundai has been integrating people, vehicles, and the traffic environment to educate and increase awareness and responsibility towards safe driving practices. We have engaged millions of people through social networking sites and on ground activities in 150 Schools in 15 cities and 14 Malls in 6 cities. We hope that more and more people will realize the importance of safe driving practices towards making Indian Roads Safer.”
Message by Hyundai Corporate Brand Ambassador Mr Shah Rukh Khan: “Zaruri Nahi Ki Aap Apni Achchai Ke Liye Jaane Jaye. But Goodness Goes a Long Way. So #BeTheBetter Guy”
‘Safe Move’ is one of the key pillars of Hyundai Motor Group’s long-term road-safety CSR initiative across the globe. In India, ‘Safe Move’ focuses on spreading awareness about the importance of traffic safety to bring about a significant behavioral change among masses. Supported by Ministry of Road Transport and Highways, Safe Move – Road Safety awareness film is unique in nature as it highlight various situations in our day-to-day life highlighting actions which can prevent mishaps. The messages in this film revolve around creating innovative content, emphasizing on to ‘Be The Better Guy’ in an adverse situation.
About HMIL
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC). HMIL is the second largest car manufacturer and number one car exporter since inception in India. It currently has ten car models across segments – Eon, Grand i10, Elite i20, Active i20, Xcent, Verna, CRETA, Elantra, Tucson and Santa Fe. HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts advanced production, quality and testing capabilities.
HMIL forms a critical part of HMC’s global export hub. It currently exports to around 87 countries across Africa, Middle East, Latin America, Australia and the Asia Pacific. To support its growth and expansion plans, HMIL currently has 480 dealers and more than 1,260 service points across India. In its commitment to provide customers with cutting-edge global technology, Hyundai has a modern multi-million dollar R&D facility in Hyderabad. The R&D center endeavors to be a center of excellence in automobile engineering.
